Nebari Case Study: Back40

Executive Summary

Transformed from strategic technical advisor to key leader for Back40, working closely with the founder to develop a comprehensive product definition that integrated with dealership inventory systems like Dealertrack and delivered a proof of concept within three months and under initial budget.

Challenge

Back40 needed to address fundamental inefficiencies in automotive dealership operations:

• Dealerships lacked a comprehensive system to track vehicle preparation workflows
• Staff worked without visibility into vehicle status or task prioritization
• Existing dealership inventory systems required specialized integration expertise
• Manual, fragmented processes led to productivity losses and customer satisfaction issues
• Start-up environment demanded rapid development with limited resources

Approach & Solution

As technical advisor and eventual key leader, I developed a comprehensive solution:

• Transformed from strategic technical advisor to a key leader after securing funding from UB Cultivator
• Worked closely with the founder to transform the initial concept into a comprehensive product definition
• Created a solution that integrated with existing dealership inventory systems like Dealertrack
• Structured a detailed development work plan prioritizing core functionality for an effective MVP
• Designed cloud architecture with scalability to adapt to different dealership environments
• Guided the technical team to maintain focus on solving real-world operational challenges

Results & Impact

Quantifiable Outcomes

• 3-Month Timeline: Delivered proof of concept ahead of schedule
• Under Budget: Completed development below initial cost projections
• Dealership Integration: Successfully integrated with industry-standard inventory systems
• Workflow Transformation: Converted loose manual processes into streamlined digital workflows

Business Value

The solution delivered significant business impact through:

• Reduced vehicle preparation time through improved workflow visibility
• Enhanced staff productivity through clear task prioritization
• Improved customer satisfaction through more predictable vehicle delivery timelines
• Decreased operational inefficiencies through standardized processes
• Created foundation for data-driven operational improvements in dealerships

“The technical leadership transformed our initial concept into a viable product with clear market value. The combination of automotive industry understanding and technical expertise was instrumental in creating a solution that addressed real dealership pain points.”